#1 Haven’t left enough Space
Proper spacing between words, lines and paragraphs (if description is long) give better readability to the buyer when he/she goes through your listing pages or store pages or whatever content they come across your eBay store.
#2 Product Title is not working
It is very important to the buyer because the product title gives a brief info about the product in just seconds and buyer doesn’t have to hunt for initial product information. So, title must be short, presenting the main points of the products within a short time.
#3 Long tail Product Descriptions
Imagine yourself on a store listing page full of texts blocks. It cannot be figured out what will urge you to dive in the text pool to read? The problem is with the length of the paragraphs, they make the information look unpleasant to read. Hence, write short informative product description so that buyers consider worth reading them.
#4 You are using unusual Fonts
Many sellers have tendency to put up product texts in bold, underlined, bigger fonts so that more buyers are attracted. The scenario is totally opposite. All these tricks will spear your buyers’ eye and tend him/her to leave your store ASAP. These fonts are often seen in designers offering free eBay templates online.
Concentrate on clarity of the entire text; try using sans-serif fonts.
#5 Not using Bullet Points
Nobody has time to read lengthy stuff online provided it is of use to him/her anyway. It is advisable to use bulleted text in product description so that buyer can grab maximum information about product in just 5 seconds.
Hence take care of these 5 seconds, they will decide whether the buyer stays or goes away.
#6 Too much of Formatting
Earlier we read about formatting texts, many designers go a step ahead making text bold with italic, underlined, color and bigger in appearance which is not a good practice. Making text bold is fair but too much formatting will make it over beautified. So, limit your formatting skills and focus more on visibility.
Well, one of the most important points of successful selling on eBay is to provide maximum clarity to the buyer when he/she appears on your store. You can take reference of tons of eBay storefront templates available online